Case studies
Case studies
Charger.ro – Scaling the First Integrated Private EV Charging Platform in CEE
Charger.ro is Romania’s first fully integrated EV charging and energy-efficiency platform, offering consultancy, technical design, curated hardware, accredited installation, software management, and 24/7 support. Since 2023, the company has deployed 250+ chargers and built one of the strongest private EV footprints in CEE.
AIYON CAPITALADVISORY. INVESTMENT. IMPACT.
ESG & Sustainability Context
Charger.ro is Romania’s first fully integrated EV charging and energy-efficiency platform, offering consultancy, technical design, curated hardware, accredited installation, software management, and 24/7 support. Since 2023, the company has deployed 250+ chargers and built one of the strongest private EV footprints in CEE.
Aiyon Capital Involvement
Aiyon Capital partnered with Charger.ro at a key growth moment, helping refine strategy, strengthen business economics, and prepare the company for regional expansion and institutional investment.
EV adoption is rising fast across CEE, but infrastructure is far behind: 93.4% of charging happens on private networks, which are poorly digitalised and hard to operate.
At the same time, EU regulations require 25%+ EV-ready parking for new and renovated buildings—creating urgent demand for integrated solutions.
Charger.ro identified this gap early. Aiyon Capital helped translate this position into a clear investment thesis, scalable model, and market strategy.
Aiyon Capital’s Advisory Impact
Strategic Market Positioning
Aiyon repositioned Charger.ro as “the private charging infrastructure backbone of CEE”, shifting focus toward: private charging networks (the real market), multi-site real estate portfolios, cost efficiency, grid optimisation, ESG value, upcoming regulatory pressure
Financial Model & Unit Economics
Aiyon rebuilt the full financial framework, covering: hardware & installation margins, SaaS recurring revenue potential, profitability thresholds and scale levers, LTV per residential & corporate client. This became the foundation for investor conversations and scaling decisions.
B2B Go-to-Market Architecture
Aiyon assisted Charger.ro in developing a scalable enterprise sales model: market segmentation, standardized deployment packages, a structured pipeline-based sales cycle, improved qualification & forecasting.
Investor Narrative & Fundraising
Aiyon guided the development of: a clear, compelling investment story, market sizing (RO/CEE/EU), defensibility arguments, €1.5M fundraising structure, sustainability and impact narrative.
Charger.ro’s Integrated Solution
Aiyon helped articulate a simple 5-step full-stack model:
- Consultancy & on-site assessment
- 600+ curated hardware products
- National accredited installation
- Software subscriptions (billing, load mgmt.)
- Ongoing maintenance & support
This clarity boosted conversion and reduced friction across the sales cycle.
With €1B+ in cumulative transaction experience and €7M+ in capital already deployed, we bring credibility, discipline, and velocity to projects across the region.
Aiyon Perspective
At Aiyon, we believe that the energy transition in CEE will be led not just by regulation or technology, but by bold infrastructure platforms capable of simplifying complex ecosystems. Charger.ro is exactly that kind of platform: grounded in operational depth, built to scale, and designed for long-term relevance.
Our role was to help turn an early strategic insight into an investable business architecture—with the clarity, financial structure, and narrative necessary to grow beyond borders.
Aiyon Closing Note
Charger.ro now stands as one of the few companies in the region with a fully integrated, institutional-grade EV charging model. The next chapter—regional scale, stronger capitalisation, and expanded market presence—is already in motion.
We’re proud to have been part of building the foundation. And even prouder to watch it accelerate.