Case studies
Case studies
INKI
Aiyon Capital identified INKI as a rare opportunity to support a company building a new operational infrastructure layer for the modern workplace. Just as SaaS reshaped software usage, INKI is redefining how organisations access and manage hardware.
AIYON CAPITALADVISORY. INVESTMENT. IMPACT.
Investment Thesis
Hybrid work and distributed teams have exposed the inefficiencies of hardware ownership. SMEs and fast-growing tech companies face liquidity pressure, security risks, and operational friction managing depreciating IT assets.
INKI replaces ownership with a Device-as-a-Service model: subscriptions for laptops, phones, and tablets, bundled with EU-wide delivery, insurance, maintenance, and swap logistics — all managed through a single digital platform.
From an investor perspective, INKI sits at the intersection of FinTech (subscription/OPEX infrastructure) and Sustainability (circular economy), two accelerating macro themes shaping European B2B markets.
Why We Invested
Aiyon Capital identified INKI as a rare opportunity to support a company building a new operational infrastructure layer for the modern workplace. Just as SaaS reshaped software usage, INKI is redefining how organisations access and manage hardware.
Our investment logic was driven by three pillars:
Recurring revenue resilience
CAPEX is converted into predictable, multi-year OPEX streams.
Strong macro tailwinds
hybrid work, ESG reporting, and financial efficiency mandates across the EU.
Operational excellence
a fully integrated lifecycle experience designed around HR and IT pain points.
Aiyon Capital’s Contribution
Beyond capital, Aiyon provided strategic direction, operational discipline, and access to higher-value markets. Our involvement accelerated INKI’s transition from a growth-stage service to an enterprise-ready infrastructure partner.
Enterprise readiness
We supported refinements in contractual structuring, credit-eligibility frameworks, and risk-adjusted pricing, enabling INKI to onboard larger scale-up and mid-enterprise clients.
Market and ecosystem access
We activated synergies across our hospitality, real estate, and tech portfolios, where device uptime, secure identity management, and rapid swap capabilities are operationally critical.
Positioning and narrative architecture
We aligned INKI’s communication with the expectations of institutional investors and ESG-focused corporates, framing the proposition around “circular efficiency,” responsible capital use, and EU-aligned sustainability logic.
With €1B+ in cumulative transaction experience and €7M+ in capital already deployed, we bring credibility, discipline, and velocity to projects across the region.
ESG Integration & Impact
Aiyon strengthened INKI’s ESG profile by embedding measurable sustainability metrics into its model and client reporting:
Environmental impact
refurbishment cycles extend device lifetime by up to 70%, reducing e-waste and lowering the need for new hardware production — directly contributing to EU Green Deal and CSRD-aligned targets.
Energy & materials efficiency
pooled fleet management reduces over-procurement, optimises utilisation rates, and lowers CO₂ footprint associated with manufacturing and disposal.
Governance and compliance
improved risk-mitigation frameworks for data security, device traceability, and responsible lifecycle governance across the EU.
This allowed INKI to position itself not only as a cost-efficient solution, but as an ESG-positive infrastructure partner for companies preparing for stricter sustainability disclosures.
Results & Momentum
- EU-wide adoption: INKI now serves companies across Europe, providing next-day delivery, instant swaps, and full insurance coverage.
- Client-side efficiency: organisations report 30–40% lower lifecycle costs compared to owned hardware.
- Sustainability impact: extended hardware lifetime and refurbishment significantly reduce e-waste and material consumption.
- Market recognition: featured in leading EU tech publications; expanding in the Netherlands, Germany, and Central & Eastern Europe.
Aiyon Perspective
“INKI exemplifies how efficiency, sustainability, and scalability can reinforce one another. By transforming devices into an operational service, INKI unlocks liquidity, reduces waste, and brings measurable ESG impact to the next generation of European companies.”
— Aiyon Capital Partners